AI personas & journeys workshop
Get productive now with AI-powered personas and journey mapping
In this workshop you’ll explore how to combine audience-centric thinking (personas) with experience planning (journeys) and accelerate their development using AI.
Making personas and journeys with AI work for you
Urbina Consulting developed the ucLoops method to help teams use generative AI to flesh out personas, map journeys, and link metrics to actions.
In this workshop, we train your team on the full ucLoops methodology. You’ll learn how to build AI agents trained in user research, user experience, and data analytics. And you’ll use these agents to build personas you can interact with to get insight and feedback on product design and marketing strategies.
Personas and journeys with AI workshop at a glance
- Understand AI basics for nontechies
- Learn how to use AI to create personas and journey maps
- Build easy-to-use AI workflows and templates
- Map business metrics to journeys
- UX and content designers
- Digital marketing and commercial communications staff
- Product managers responsible for omnichannel strategy
- Personalisation and knowledge management leads
- 1–3 days (custom agendas are available)
- Session slides
- Journey-mapping and metrics template
- Guidebook on how to use the method
- Optional add-on: recording and transcript
Testimonials
“I’ve never used ChatGPT, so I was worried this would be over my head, but it wasn’t. Just being able to pool research together to create representative personas will be super helpful.”
“I’ve had the chance to work using these methods. They’re a fantastic approach that uses AI to leverage your own data and augment your team’s human ingenuity to more quickly develop customer personas and journey maps.”
“I think I can use the method to jump-start our efforts rather than trying and failing to get the time, people, and resources to create personas and journey maps from scratch.”
“This was not only exciting and useful, it was fun and re-energizing to my career! Thank you so much for a fabulous experience.”
“The most valuable things I’ve learned from this workshop are how to use ChatGPT effectively – learning prompts and actually creating a dialog with the technology – seeing its potential, shortcomings, and getting hands-on experience.”