How can you deliver great omnichannel experiences at scale?
Today’s audiences want coherent, personalised experiences however they choose to engage.
We help enterprise brands deliver exceptional results in the industries of Life Sciences, Financial Services, High Tech, and more.
We help brands have the kind of relationships with people that people have with each other.
Urbina Consulting is an omnichannel digital consultancy that supports complex adaptive content initiatives. We work in close partnership with organisations who want to scale their content processes, speak with one voice, and build personal relationships with their audience – regardless of how they choose to connect.
Featured services & workshops
Journey mapping
Content design
Adaptive content modelling
Latest articles and insights
Kristina Halvorson interviews Noz Urbina on experience design, pharma, & stakeholder alignment
Noz covers personalization, delivering effective customer experiences, customer journey mapping, content in the pharma sector and some quick but thought-provoking opinions on content, AI and the Metaverse.
Three adaptive content strategy trends for omnichannel marketing
Demand is high for content management and delivery that's timely and personally relevant in multichannel, cross-channel, and omnichannel contexts. Adaptive content underpins them all.
The 5 Ws of adaptive content: making content contextually appropriate on any channel
We just had the pleasure of delivering "The 5 Ws of Adaptive Content" a webinar with the AMA (American Marketing Association) sponsored by OpenText Hightail.