How can you deliver great omnichannel experiences at scale?

Today’s audiences want coherent, personalised experiences however they choose to engage.

We help enterprise brands deliver exceptional results in the industries of life sciences, financial services, high tech, and more.

About you

Our mission is to enable brands to have the kind of relationships with people that people have with each other.

Urbina Consulting is an omnichannel digital consultancy that supports complex, adaptive content initiatives. We work in close partnership with organisations that want to

  • define and scale their content processes
  • map and model their stakeholder journeys and content
  • add new capabilities or integrate existing ones, and
  • map content analytics to real business metrics.

Featured services & workshops

Journey mapping

Service
Workshop

Content design

Service
Workshop

Adaptive content modelling

Service
Workshop

“In my many years’ experience in the area, leading many projects, Urbina is probably one of the agencies I enjoyed working together the most because of the high level of dedication, creativity, commitment, expertise and adaptability/flexibility. ”

Natercia Rodrigues, Customer Experience Leader

Roche Pharmaceuticals

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“Our organisation has not increased any author headcount, but the output has been expanded significantly. We have to have a very efficient way of creating content or else we would not have been able to do that”

Cecil Lee, Content strategy advisor

Eli Lilly Pharmaceuticals

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“I enjoyed the challenge to think outside the box and be honest about where our audience have pain points throughout their journeys while interacting with us."

Robin Lynch, Head of Content

Barclays Bank

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“Urbina Consulting is one of the best informed consultancy in the industry, and their content personalisation workshop offers practical, timely guidance that enables organisations of all sizes to have omnichannel impact with their content investments.”

Keith Boyd, Content Strategist

Microsoft

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“We hired Urbina Consulting to help us develop a comprehensive yet focused content strategy. They did this and so much more! They were fantastic at helping us understand what would move the needle for our customers and bottom line with a limited budget.”

Alanya Schofield, VP, Subscription Products Division

E-Source

Featured Clients

Eli Lilly
Johnson & Johnson
Roche Logo with Case Study
Sanofi
Barclays
Mastercard
Microsoft logo
IKEA
European Space Agency
Lloyd's Register
Deutsche Bank
Abbott Labs
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Latest articles and insights

Kristina Halvorson interviews Noz Urbina on experience design, pharma, & stakeholder alignment

Kristina Halvorson interviews Noz Urbina on experience design, pharma, & stakeholder alignment

Noz covers personalization, delivering effective customer experiences, customer journey mapping, content in the pharma sector and some quick but thought-provoking opinions on content, AI and the Metaverse.
Three adaptive content strategy trends for omnichannel marketing

Three adaptive content strategy trends for omnichannel marketing

Demand is high for content management and delivery that's timely and personally relevant in multichannel, cross-channel, and omnichannel contexts. Adaptive content underpins them all.
The 5 Ws of adaptive content: making content contextually appropriate on any channel

The 5 Ws of adaptive content: making content contextually appropriate on any channel

We just had the pleasure of delivering "The 5 Ws of Adaptive Content" a webinar with the AMA (American Marketing Association) sponsored by OpenText Hightail.
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