How can you deliver great omnichannel experiences at scale?
Today’s audiences want coherent, personalised experiences however they choose to engage.
We help enterprise brands deliver exceptional results in the industries of Life Sciences, Financial Services, High Tech, and more.
We help brands have the kind of relationships with people that people have with each other.
Urbina Consulting is an omnichannel digital consultancy that supports complex adaptive content initiatives. We work in close partnership with organisations who want to scale their content processes, speak with one voice, and build personal relationships with their audience – regardless of how they choose to connect.
Featured services & workshops
Adaptive content modelling
“In my many years’ experience in the area, leading many projects, Urbina is probably one of the agencies I enjoyed working together the most because of the high level of dedication, creativity, commitment, expertise and adaptability/flexibility. ”
Natercia Rodrigues, Customer Experience Leader
“Our organisation has not increased any author headcount, but the output has been expanded significantly. We have to have a very efficient way of creating content or else we would not have been able to do that”
Cecil Lee, Content strategy advisor
Eli Lilly Pharmaceuticals
“We hired Urbina Consulting to help us develop a comprehensive yet focused content strategy. They did this and so much more! They were fantastic at helping us understand what would move the needle for our customers and bottom line with a limited budget.”
Alanya Schofield, VP, Subscription Products Division
Latest articles and insights
Kristina Halvorson interviews Noz Urbina on experience design, pharma, & stakeholder alignment
Noz covers personalization, delivering effective customer experiences, customer journey mapping, content in the pharma sector and some quick but thought-provoking opinions on content, AI and the Metaverse.
Three adaptive content strategy trends for omnichannel marketing
Demand is high for content management and delivery that's timely and personally relevant in multichannel, cross-channel, and omnichannel contexts. Adaptive content underpins them all.
The 5 Ws of adaptive content: making content contextually appropriate on any channel
We just had the pleasure of delivering "The 5 Ws of Adaptive Content" a webinar with the AMA (American Marketing Association) sponsored by OpenText Hightail.