Adaptive content modelling workshop
Develop content that’s ready for omnichannel, personalised, and contextual delivery
Learn how to build audience-centric, modular, and future-proof content. This workshop demonstrates how adaptive-content modelling ties user journeys, context, devices, and personalisation together so your content can become more reusable, responsive, and valuable.
Making adaptive content modelling work for you
During the session, you’ll learn the characteristics of:
- structured, unstructured, and semantic content
- modular content design and its LEGO-like functionality, and
- omnichannel, multichannel, and automation-driven content environments.
Through hands-on modelling exercises that are customised for your domain, Urbina consultants will help you ready your content assets for a flexible, modular architecture.
Adaptive content modelling workshop at a glance
Below are the details about the workshop.
- Gain a clear, practical grasp of structured, semantic content and why it matters
- Understand the business benefits of adaptive and omnichannel content
- Learn a visual and conceptual language for aligning content creators, UX designers, and technologists
- Explore system architectures (such as knowledge bases, chatbots, apps, and website portals) for omnichannel content
- Content strategists, content managers, UX designers and writers working across multiple channels
- Technical communications staff moving from one-channel to many-channel content delivery
- Managers or leads responsible for moving the organisation from unstructured content to adaptive and semantic content
- Session slides
Content-modelling template and workbook
- Guidebook for facilitating content-modelling discussions across job functions
- Executive summary with recommended next steps
Testimonials
“The levels of professionalism, expertise, skill, and personal attention to detail were at a much higher level than any previous course I have attended.”
I found my session educational, stimulating, and relevant to my work. It was a perfect match for fulfilling our needs for improving our current content model and will be great for developing a shared understanding of how we use it in our organisation.”