Articles

💡 What is a knowledge graph?

💡 What is a knowledge graph?

Knowledge graphs: a friendly definition You may have heard the term "knowledge graph" used recently, especially in relation to artificial intelligence or large technology companies like Google, ...
Actually achieving modular content for omnichannel personalisation

Actually achieving modular content for omnichannel personalisation

Webinar w/ CoreMedia Delivering a seamless and personalized content experience across various platforms is no longer an option — it's a necessity. This session brings clarity to the often ...
Cornerstone content for multi-audience sites

Cornerstone content for multi-audience sites

What is cornerstone content? Cornerstone content is the bedrock of a successful SEO strategy and can be a significant benefit to users for navigational purposes and learning journeys. When your ...
Webinar: Using AI to accelerate journey mapping

Webinar: Using AI to accelerate journey mapping

In this session, Noz Urbina will unveil a unique and proven methodology that leverages AI to craft personas and journey maps from incomplete data. Or if you're blessed with good research, it provides a way to create more and richer journey maps than you'd ever have time for otherwise.
Kristina Halvorson interviews Noz Urbina on experience design, pharma, & stakeholder alignment

Kristina Halvorson interviews Noz Urbina on experience design, pharma, & stakeholder alignment

Noz covers personalization, delivering effective customer experiences, customer journey mapping, content in the pharma sector and some quick but thought-provoking opinions on content, AI and the Metaverse.
Three adaptive content strategy trends for omnichannel marketing

Three adaptive content strategy trends for omnichannel marketing

Demand is high for content management and delivery that's timely and personally relevant in multichannel, cross-channel, and omnichannel contexts. Adaptive content underpins them all.
The 5 Ws of adaptive content: making content contextually appropriate on any channel

The 5 Ws of adaptive content: making content contextually appropriate on any channel

We just had the pleasure of delivering "The 5 Ws of Adaptive Content" a webinar with the AMA (American Marketing Association) sponsored by OpenText Hightail.
Adaptive Content on Jeff Eaton’s Insert Content Here Podcast

Adaptive Content on Jeff Eaton’s Insert Content Here Podcast

Here we look into Structured Content v Intelligent Content v Adaptive Content and the ripple effect through the world of content creation, management and analytics that's they're ...
What happens when Search Engines become Intelligent?

What happens when Search Engines become Intelligent?

The question of "Intelligent Search Engines" came up on the Intelligent Content blog (hosted by the Content Marketing Institute), I decided I couldn’t fit a reply into a comment and I’ve ...
How to get Content Strategy funding (LavaCon Keynote)

How to get Content Strategy funding (LavaCon Keynote)

My LavaCon keynote from 2013 is proving to have some real staying power and applicability across both marcomm and techcomm audiences. The title was: "Storming the Castle: Reaching Those Who ...
Content personalisation: The Adaptive Content Article Series

Content personalisation: The Adaptive Content Article Series

Adaptive content is a content strategy technique designed to support meaningful, personalised, interactions and content across all channels. With 94 percent of businesses saying personalization ...
Personalisation overload: when conditional content goes wild!

Personalisation overload: when conditional content goes wild!

This post is re-blog to point you to some content that I created for the venerable Data Conversion Laboratory (DCL) lab repository of webinars, articles and other learning materials. There are ...