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Kristina Halvorson interviews Noz Urbina on experience design, pharma, & stakeholder alignment

Kristina Halvorson interviews Noz Urbina on experience design, pharma, & stakeholder alignment

Noz covers personalization, delivering effective customer experiences, customer journey mapping, content in the pharma sector and some quick but thought-provoking opinions on content, AI and the Metaverse.
Three adaptive content strategy trends for omnichannel marketing

Three adaptive content strategy trends for omnichannel marketing

Demand is high for content management and delivery that's timely and personally relevant in multichannel, cross-channel, and omnichannel contexts. Adaptive content underpins them all.
The 5 Ws of adaptive content: making content contextually appropriate on any channel

The 5 Ws of adaptive content: making content contextually appropriate on any channel

We just had the pleasure of delivering "The 5 Ws of Adaptive Content" a webinar with the AMA (American Marketing Association) sponsored by OpenText Hightail.
Adaptive Content on Jeff Eaton’s Insert Content Here Podcast

Adaptive Content on Jeff Eaton’s Insert Content Here Podcast

Here we look into Structured Content v Intelligent Content v Adaptive Content and the ripple effect through the world of content creation, management and analytics that's they're ...
What happens when Search Engines become Intelligent?

What happens when Search Engines become Intelligent?

The question of "Intelligent Search Engines" came up on the Intelligent Content blog (hosted by the Content Marketing Institute), I decided I couldn’t fit a reply into a comment and I’ve ...
How to get Content Strategy funding (LavaCon Keynote)

How to get Content Strategy funding (LavaCon Keynote)

My LavaCon keynote from 2013 is proving to have some real staying power and applicability across both marcomm and techcomm audiences. The title was: "Storming the Castle: Reaching Those Who ...
Content personalisation: The Adaptive Content Article Series

Content personalisation: The Adaptive Content Article Series

Adaptive content is a content strategy technique designed to support meaningful, personalised, interactions and content across all channels. With 94 percent of businesses saying personalization ...
Personalisation overload: when conditional content goes wild!

Personalisation overload: when conditional content goes wild!

This post is re-blog to point you to some content that I created for the venerable Data Conversion Laboratory (DCL) lab repository of webinars, articles and other learning materials. There are ...
“What is structure, anyway?” new Content Matters podcast interview

“What is structure, anyway?” new Content Matters podcast interview

Here’s the recording an episode of the Content Matters Podcast hosted by the amicable and highly professional Iain Griffin from Four-Is.com (pronounced “four eyez”). We originally discussed ...
How a Content Strategy Workshop came to me in a dream

How a Content Strategy Workshop came to me in a dream

This is probably my weirdest blog post ever. That’s including the one where I DJ’d a house party using applied content strategy. I know I am work-obsessed sometimes, maybe it’s the run-up to ...
Crowdstorm naming – and the winner is…!

Crowdstorm naming – and the winner is…!

A rose by any other name would smell as sweet...? A couple of weeks ago we ran a crowdsourcing brainstorm initiative (which I like to call a crowdstorm) (bit.ly/whatsinacrowdstorm). We laid out ...
2013 Conference Season Continued – Shall We Meet?

2013 Conference Season Continued – Shall We Meet?

Continuing on from my previous post, another round of events I’ll be at before the end of the year!  November’s going to be non-stop with: TCWorld in Wiesbaden CSApplied in London and CM ...
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