Content design: journeys & models workshop
From journeys to content design
Learn how to translate user journeys into content architectures and future-ready content models. This workshop teaches how adaptive content, semantic modelling, and reuse facilitate omnichannel delivery.
Making content design: journeys and models work for you
In this workshop, Urbina consultants guide your team through practical exercises that connect journey thinking and content modelling. You’ll leave with
- a conceptual language for content
- templates for domain and content modelling, and
- a framework to audit and reorganise your content for delivery across your current and planned communication channels.
Content design: journeys and models workshop at a glance
Below are the details about the workshop.
Learning objectives
Target audiences
Duration
Takeaway materials
- Understand techniques and technologies used by leading global brands for organising and targeting content
- Learn how structured, semantic content improves manageability and search-engine optimisation
- Recognise business benefits of adaptive and omnichannel-capable content
- Gain fluency in a visual and conceptual language for content modelling to help you communicate with designers and creators
- Get an overview of system architectures (knowledge bases, chatbots, portals, websites, apps) enabling omnichannel content delivery
- Content creators, managers, and marketers concerned with scale or multichannel delivery
- UX and digital experience specialists working in content-intensive environments
- Technical communications staff moving from single-channel to omnichannel models
- Managers responsible for moving an organisation from unstructured to structured and semantically enriched content
- 1 day (can be tuned for basic, intermediate, or advanced skill levels)
- Session slides
- Content modelling template and workbook
- Visual-language guide for content-modelling discussions
- Executive summary with recommended next steps
Testimonial
“Noz was great. He made concepts actionable and adapted to the needs of the group.”