Overview

​This will give you a low-tech overview of how the commonly available AI technologies work, and how they can be strategically applied in your design workflows. Whether you’re designing UI, product, or content experiences, we’ll look at how to make the most of the technology as well as how different types are limited.

​Specifically, we’ll provide practical and immediately applicable techniques that show you how to leverage AI (Specifically ChatGPT) to craft interactive persona simulations and rich journey maps that will improve your designs, even from incomplete data. Or if you’re blessed with good research, it provides a way to create more and richer journey maps than you’d ever have time for otherwise.

​💡 These techniques work for any channel or omnichannel, and even if you have only the free versions of ChatGPT and UXPressia, you can try these techniques yourself.

What you’ll learn how to

• Get productive with AI in common UX and content design workflows
• ​Understand the inherent limitations in current AI tech that you need to be aware of
• ​Create more and higher quality maps and personas

Speakers

Noz Urbina is a globally recognised content strategist. He is a pioneer in experience mapping and adaptive content design for personalised, contextually relevant content for omnichannel experiences. He founded Urbina Consulting, the omnichannel learning hub OmnichannelX, and wrote the book “Content Strategy: Connecting the dots between business, brand, and benefits“.

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