Know your audience. As marketers, it’s gospel. We know that understanding our customers is the key to building lasting relationships and driving success. But “understanding” is a difficult thing to get, maintain, and share – especially as your team or market grows. Personas and journey maps are go-to tools for trying to help, but they themselves become another thing to create, manage, maintain, and share. Here’s where AI can help. But immediately we’ve got the challenge of enabling “normal people” to leverage AI in their work?

We all fall somewhere on the spectrum of little-to-no real market information to having stacks of research decks and data sources that our teams struggle to digest and leverage. AI can help rapid-prototype Personas and Journeys from very little data and can be taught to synthesize many inputs when we have too much research to actually look at otherwise. When best used, you can have a team of specialized helpers – Data Analyst AI, Persona Simulation AI, Content Drafter AI, etc. – at you and your team’s disposal 24hrs a day.

This session offers an overview of what’s possible today and what you need to put in place to create rich, actionable customer profiles and experiences using AI.

Key Takeaways

• Learn how to create detailed customer personas and journey maps using AI
• We’ll show you techniques to accelerate your marketing team’s collaboration and productivity by creating the right kind of journey maps
• Learn to bridge the gap between human insights and AI capabilities for more effective marketing strategies.

➤ Register here: Content Value Design with AI: Creating Personas and Content Journey Maps Faster and Better

🗓 25 September

⏱ 1pm ET / 7pm  CET

👥 Featuring Noz Urbina

👉 the event is FREE