Content Strategy BizTech Google Group [NF0]

I’m trying to be part of the solution, not the problem.

It’s come up a few times recently in the CS forum: “Is our breed caught in the weeds” and should we Tech or Not Tech as CSs?

The answer is yes and no, to both.

CS is the alignment of organisational goals and content. That requires more advanced technology today than 5 or 10 years ago, and content strategists makes many decisions which are intimately interlinked with the technologies needed to support the defined goals.  Mobile woke the CS community up to multi-channel and now wearable tech and the like are making it clearer that the browser-based web is old news, and CS has gotten an order of magnitude more complicated.

Slowly, I believe, the demands of multi-channel will drive more and more CSs to take on new skills like content modelling and semantic, adaptive content.  Slowly.

In the meantime, I present the The CS BizTech group.  It’s intended to take that goal-orientation and that content orientation of general CS discussions, and focus it around the technology decisions vital to actually getting the job done.

Non-technical, non-scary mentions and articles about technologies are appropriate for the main group, I think, provided they’re written in an audience-appropriate way! : )

Addressing the Communication Problem

I’m constantly caught between two worlds of content: one more technical, one less.

Trying to bridge these worlds – and they do need bridging – is delicate and painstaking work.  The two sides speak very different languages and few people are competent, much less fluent, in both.

As I’m sort of on the border between them and want everyone to get along.  But having a bridge between worlds doesn’t mean that one invades and takes over the culture of the other.  (This is why my blogs have a “Nerd Factor” number – so that my followers can tell what to expect).

I expect most people who join will be part of both groups and I thin cross-pollination is great, but we now have a ‘release valve’ for those who want to deep dive without being inconsiderate to those who don’t speak the language.

It’s a Party, Man!

I see this very much like the situation we have in European business and socialising that you have a room full of people that don’t always share a language.  If they do, then everyone speaks that if there’s a group discussion going on.  If you want to break off and speak something else, that’s fine, but if someone asks a question in Spanish, you don’t reply in Dutch, and vice versa.

Technical language might as well be a foreign language to most content strategists.  Although I’m pitching and endorsing that they brush up on the basics so they can order a beer and get directions when they’re lost, I don’t expect or even ask that all content strategists become “tech fluent”.

Join the party (if you want to speak tech)!  If you don’t, the usual Content Strategy group is alive and kicking, and now will be less prone to conversations that run for 40 entries on XML vs. DITA vs. JSON vs. TEX.


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