When and where:

6 March 2025,
13:30 – 17:30

Venue: Zeix AG, Badenerstrasse 65, 8004 Zürich
Price: CHF 200.—

Overview:

AI is the biggest change to our domain since its creation. However, it can also be a tool to help you plan for change. In this workshop, we’ll dive deep into the art and science of designing AI prompts and workflows to unblock AI your productivity, spur creative ideation, facilitate planning of content experiences in this dynamic market.

Through live exercises, using an AI-powered persona and journey mapping methodology proven with some of the world’s largest brands, you’ll learn how and where you can insert AI into your work. We’ll look at how to architect multi-prompt, multi-AI workflows to integrate these new technologies into your processes and build faster and richer journey and concept maps.

What you’ll learn:

In this workshop you will learn how to:

• Leverage AI at different points in the IA lifecycle.
• Accelerate customer-centric content design (especially for multiple channels) with AI personas.
• Easily configure Generative AI for various tasks.

ChatGPT access with a paid account is required.

Speakers:

Noz Urbina is a globally recognised content strategist. He is a pioneer in experience mapping and adaptive content design for personalised, contextually relevant content for omnichannel experiences. He founded Urbina Consulting, the omnichannel learning hub OmnichannelX, and wrote the book “Content Strategy: Connecting the dots between business, brand, and benefits“.

You can purchase your ticket directly through World IA Day Zurich.