The 5 Ws of adaptive content: making content contextually appropriate on any channel

I just had the pleasure of delivering “The 5 Ws of Adaptive Content” a webinar with the AMA (American Marketing Association) sponsored by OpenText Hightail.

If you’re new to the topic, then you may want to check out these related AMA sessions:

You can view all the sessions online and download the slides for all 3 sessions at the bottom of this post. You can also contact me here, on Twitter, or LinkedIn, to ask any questions you like.

AMA webinar slide decks

Download Intro to Adaptive Content [PDF]

Download Customer Journey Mapping [PDF]

Download 5Ws of Adaptive content [PDF]

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