Overview
This interactive session will give a proven method for leveraging AI and a low-tech overview of how the commonly available AI technologies work. Learn how AI can be strategically applied in your content design workflows, specifically around crafting personas and journey maps for content requirements development. We’ll look at how to make the most of the technology, as well as how different types are limited, in ways that will improve your designs, even from incomplete data. Or if you’re blessed with good research, it provides a way to create more and richer journey maps than you’d ever have time for otherwise.
Workshop presented by Noz Urbina and Ruth Kaufman.
We’ll explore how to
- Build interactive AI Simulations of Key Personas and an AI UX Assistant
- Get productive with AI in for creating superior content-centric journey maps
- Set up your content strategy and user research to set your content apart in a world where everyone has AI tools
- Navigate the inherent limitations in current AI tech that you need to be aware of
Agenda
Day 1
Lecture: Core concepts – content-centric journey maps and persona simulations
Exercise: Spinning up a persona sim from nothing in ChatGPT
Lecture: AI types and where to apply them
Exercise: Building a template for your own AI Configurations
Lecture: Building Journey Outlines for different levels of journey map
Exercise: Rapid prototyping of a journey map
Lecture: Structuring and incorporating background research and data
Exercise: Preparing and adding additional data to your persona
Day 2:
Lecture: Building workflows across multiple AI configurations
Exercise: Build a UX assistant
Lecture: Layering on complexity in journey maps
Exercise: Enriching our Journey maps with data and measurement concepts
Lecture: Multi-persona mapping and Personalization planning
Lecture: Flaws, bias, and known issues with AIs
Exercise: Tweaking AIs to mitigate issues
Q&A
When and where
2-day virtual workshop
October 20-21 2025, 8am-12pm PT
Register: https://rosenfeldmedia.com/rosenfeld-workshops/workshop/intro-to-content-design-and-ai/
0 Comments