Microsoft
Microsoft Corporation is an American multinational technology company with headquarters in Redmond, Washington. It develops, manufactures, licenses, supports, and sells computer software, consumer electronics, personal computers, and related services.
Microsoft’s corporate mission is “to empower every person and every organization on the planet to achieve more.”
The challenge
Microsoft had an experienced team of content creators, strategists, and designers who wanted to make their content more adaptive and customer-centric with omnichannel personalisation and better content structures.
How we helped
Urbina Consulting shared our methodologies for customer journey mapping and content modelling, incorporating custom exercises tailored to their industry.
Participants found that these methods helped them make new connections and uncover previously undetected user needs. For example, the journey analysis revealed a need for additional product selection and comparison-support information, rather than just product descriptions.
These insights led to the development of new templates in Microsoft’s content model and generated fresh ideas for the company’s content strategy and focus.
“Urbina is one of the best informed consultancies in the industry. Noz's content personalisation workshop offers practical, timely guidance that enables organisations of all sizes to have an omnichannel impact with their content investments.”