What happens when Search Engines become Intelligent?

The question of “Intelligent Search Engines” came up on the Intelligent Content blog (hosted by the Content Marketing Institute), I decided I couldn’t fit a reply into a comment and I’ve addressed the topic here.* We’re talking on and on about making...

Content personalisation: The Adaptive Content Article Series

Adaptive content is a content strategy technique designed to support meaningful, personalised, interactions and content across all channels. With 94 percent of businesses saying personalization is key to success, and 48 percent of shoppers saying they’d like to use a...

Personalisation overload: when conditional content goes wild!

This post is re-blog to point you to some content that I created for the venerable Data Conversion Laboratory (DCL) lab repository of webinars, articles and other learning materials. There are two articles and webinar all around the same topic. All three have their...

“What is structure, anyway?” new Content Matters podcast interview

Here’s the recording an episode of the Content Matters Podcast hosted by the amicable and highly professional Iain Griffin from Four-Is.com (pronounced “four eyez”). We originally discussed covering some topics of my presentation at ICC14, “The Biological Imperative...

How a Content Strategy Workshop came to me in a dream

This is probably my weirdest blog post ever. That’s including the one where I DJ’d a house party using applied content strategy. I know I am work-obsessed sometimes, maybe it’s the run-up to Congility 2014 starting, but last night I dreamt a workshop, and one which I...

Crowdstorm naming – and the winner is…!

A rose by any other name would smell as sweet…? A couple of weeks ago we ran a crowdsourcing brainstorm initiative (which I like to call a crowdstorm) (bit.ly/whatsinacrowdstorm). We laid out our focus and vision for the practice, and asked for voting on 3...