Social Media and The Super-Role of the Technical Communicator

NOTE: This is a re-publishing of a Social Media and Technical Communcations piece that Adobe requested I put together for a special supplement to the UK’s Communicator Magazine (http://www.istc.org.uk/). It was originally released in print only in mid-2010.  I...

Developing a Content Strategy

This post is a redistribution of my recent article in Communicator Magazine on Developing a Content Strategy. It discusses how Content Strategy works best when approached with an open mind, following the wider scope of the content lifecycle, not trying to hammer into...