To Tech or Not to Tech, That is the Question

Should a content strategist know code? How much geek cred is good for your career? When is it too much?  People have a love-hate relationship with technology even in our industry. Here’s my thoughts on how technical a Content Strategist should be. Some of you may be...

Content Strategy Book Launched [NF0]

I am delighted to finally announce the publishing of my book – with my co-author Rahel Anne Bailie: Content Strategy: Connecting the dots between business, brand and benefits.It has been two intense years of working a more than full time job and authoring in every...