When Content Strategies Collide Pt 4: Enabling vs. Persuasive Content

Part 4 of my post comparing Marketing Content Strategy vs. Technical Communication Content Strategy.  A love letter to the community and a petition that yes, we can all just get along… even if we have several valid and deeply rooted differences. We’ve started with the...

When Content Strategies Collide Pt 3: Language, Culture, Geography

Today we’ll look at how the gap between communications departments (specifically Technical and Marketing) persists despite the damage to customer experience. Why Can’t We All Just Get Along? Like many neighbouring nations, we get very excited about our little...

When Content Strategies Collide Pt 2: Customer Impact

In my last post, I left off with my description of the two major continents in the World of Content: “The Archipelago of Internet Marketing” “The Land of TechComms (and a bit of Training)” Today there’s a gap between them, but the two continents are starting to...

When Content Strategies Collide: Marketing vs Technical Communication

We’re in an intensely exciting time now in “the World of Content”. Content Strategy and Social Media are the buzzwords on everyone’s lips. Like any new and game-changing hot-button, there’s as much debate about what we’re even talking about as there is about why it’s...

Social Media and The Super-Role of the Technical Communicator

NOTE: This is a re-publishing of a Social Media and Technical Communcations piece that Adobe requested I put together for a special supplement to the UK’s Communicator Magazine (http://www.istc.org.uk/). It was originally released in print only in mid-2010.  I...

XMetaL (Developer) DITA Training – The Tips and Tricks of the Iceberg

Don’t ask me why, but it’s been a long while since I’ve ended up delivering a really advanced XMetaL course, much less for DITA.  I guess because DITA is still in fact quite “cutting edge”. In prep for giving an online XMetaL Developer course, I got inspired to share...

Web 2.0 and CMS On-Demand Podcasts Available Now

Hi everybody!Some new news and downloadables after my keynote at Doctrain West 2008. During the conference I was invited by MyTechnologyLawyer.com and the very well received idratherbewriting.com/ to do some interview spots. Download the MP3s...