by mAdmin | Jun 5, 2013 | Content Strategy, Marcomm
Lessons and big-a** failures In my last post I walked through the challenge of curating content (digital music) on a tight schedule. I responded by developing a content strategy with a taxonomy and system of ‘likes’, to build up useful metrics and deliver accordingly....
by mAdmin | Nov 28, 2011 | announcement, DITA, Techcomm
Some new webinars coming at you! Both delivered in partnership DCL and their DCL Learning Series. Upcoming next week and beyond, I’ve got some DITA 1.2 DITA 1.2 Interactive Tutorial: Three Part Online Mini-Series Register/Learn more » On-demand you’ve got: Socially...
by mAdmin | Oct 6, 2011 | announcement, DITA, Techcomm
Socially Enabled Content Socially Enabled Technical Communication? What on earth is that? Glad you asked! “Social” isn’t limited to WIKIs, Forums, Facebook, and Twitter, and “Communities” doesn’t just mean external customers, they’re you and...
by mAdmin | Jul 20, 2011 | Techcomm
Someone posted to the Content Strategy Google Group asking about Help content. I didn’t have a lot of time so I pinged over my fav article going on Help these days: Scott Abel’s The Future of Technical Communication Is Socially Enabled: Understanding the Help 2.0...
by mAdmin | Apr 21, 2011 | Content Strategy, DITA, Marcomm, Omnichannel & silos, Techcomm
Part 4 of my post comparing Marketing Content Strategy vs. Technical Communication Content Strategy. A love letter to the community and a petition that yes, we can all just get along… even if we have several valid and deeply rooted differences. We’ve started with the...
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