by mAdmin | Dec 8, 2011 | ccms / component content management, CMS, Content Strategy, Marcomm, Techcomm
I’m working with a major client choosing a CMS. In this particular choice, it’s a multi-year, multi-million dollar choice. If all goes well, it will eventually be a system that touches from at least 1000, to many thousandsof staff. Their demanding business context has...
by mAdmin | Nov 28, 2011 | announcement, DITA, Techcomm
Some new webinars coming at you! Both delivered in partnership DCL and their DCL Learning Series. Upcoming next week and beyond, I’ve got some DITA 1.2 DITA 1.2 Interactive Tutorial: Three Part Online Mini-Series Register/Learn more » On-demand you’ve got: Socially...
by mAdmin | Sep 24, 2011 | Content Strategy, Marcomm, Omnichannel & silos, Techcomm
I spoke at CS Forum earlier this month on Content Strategy.My presentation title (suck as it did) was “B2B Content Strategy: How to create company- and customer-focused content”. Terrible. But still, people seemed to see through that and show...
by mAdmin | Jul 20, 2011 | Techcomm
Someone posted to the Content Strategy Google Group asking about Help content. I didn’t have a lot of time so I pinged over my fav article going on Help these days: Scott Abel’s The Future of Technical Communication Is Socially Enabled: Understanding the Help 2.0...
by mAdmin | Apr 27, 2011 | Content Strategy, Marcomm, Omnichannel & silos, Techcomm
My biggest, and possibly most controversial, post to-date continues with responding to and extending the question – is TechComms mired in the past? Yes. But we’re not alone. Those of us in MarComms are at the beginning of a new dawn too. If we’re in the the past,...
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