by mAdmin | Mar 21, 2012 | Content Strategy, Marcomm, Techcomm
Recap up to Part 3: Mobile is not “the new format for which we must be designing content strategies and content”. Mobile is actually various formats* that need tackling. Taking a short list of key ones we have: HTML Kindle eBook multimedia eBook PDF ePub We should...
by mAdmin | Mar 21, 2012 | Content Strategy, Marcomm, Techcomm
Continuing on from my previous post about the state of multiplatform content strategy, here are some reasons building “for mobile” can actually hurt your content’s long-term usefulness and some notes on how you can tell if you’re headed for trouble, and ideas on how...
by mAdmin | Mar 21, 2012 | Content Strategy, Marcomm, Techcomm
I recently led three conference sessions in one week. They were for two communities trying to move off two different types of “pages”. I did two sessions at Publishing Expo (generally very print-page oriented crowd) organised by Mekon, and then on the Friday at...
by mAdmin | Jan 4, 2012 | announcement
For those considering the Publishing Expo Conference Feb 28-29 – I’ll be there with some favourite Congility speakers. We’re still accepting last-minute submissions for remaining speaking slots too. Presentations should be educational, conceptual or...
by Noz Urbina | Sep 24, 2011 | Content Strategy, Marcomm, Techcomm
For me CS Forum 2011, and my reflections on it made the penny drop for the “Why now?” question. We’ve been harping on about the importance of product information and separating content from format for years. Why is everyone listening all of a sudden? Methinks it’s...
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