by mAdmin | Jul 19, 2011 | DITA, Techcomm
Wow… Time has just… gone! It seems like last week I was delivering my opening address, somewhat exhausted, at Congility 2011. The event wasn’t even over and we were letting people know about the DITA Training courses on offer at Congility South. Not...
by mAdmin | May 14, 2011 | Content Strategy, DITA, Marcomm, Omnichannel & silos, Techcomm
I’ve harped about Marketing vs. Technical Communication Content Strategy in this wacky World of Content for a while now. The thesis in short is that we can and must integrate content strategy across these divisions for the sake of competitiveness and customer...
by mAdmin | Apr 16, 2011 | Content Strategy, Marcomm, Techcomm
Today we’ll look at how the gap between communications departments (specifically Technical and Marketing) persists despite the damage to customer experience. Why Can’t We All Just Get Along? Like many neighbouring nations, we get very excited about our little...
by mAdmin | Apr 11, 2011 | Content Strategy, Marcomm, Omnichannel & silos, Techcomm
In my last post, I left off with my description of the two major continents in the World of Content: “The Archipelago of Internet Marketing” “The Land of TechComms (and a bit of Training)” Today there’s a gap between them, but the two continents are starting to...
by mAdmin | Apr 8, 2011 | announcement, DITA, Marcomm, Omnichannel & silos, Techcomm
As promised – here are the two Featured Speaker podcasts for Congility 2011 where I interview two major players in the content industry. Both are delivering workshops and featured presentations at Congility 2011. Ann Rockley Ann Rockley, President of The Rockley...
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