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Time Go Bye Bye, DITA Training, Largest DITA Project Ever

by mAdmin | Jul 19, 2011 | DITA, Techcomm

Wow… Time has just… gone! It seems like last week I was delivering my opening address, somewhat exhausted, at Congility 2011. The event wasn’t even over and we were letting people know about the DITA Training courses on offer at Congility South. Not...

When Content Strategies Collide Pt 6: Conclusion, Unification

by mAdmin | May 14, 2011 | Content Strategy, DITA, Marcomm, Omnichannel & silos, Techcomm

I’ve harped about Marketing vs. Technical Communication Content Strategy in this wacky World of Content for a while now. The thesis in short is that we can and must integrate content strategy across these divisions for the sake of competitiveness and customer...

When Content Strategies Collide Pt 3: Language, Culture, Geography

by mAdmin | Apr 16, 2011 | Content Strategy, Marcomm, Techcomm

Today we’ll look at how the gap between communications departments (specifically Technical and Marketing) persists despite the damage to customer experience. Why Can’t We All Just Get Along? Like many neighbouring nations, we get very excited about our little...

When Content Strategies Collide Pt 2: Customer Impact

by mAdmin | Apr 11, 2011 | Content Strategy, Marcomm, Omnichannel & silos, Techcomm

In my last post, I left off with my description of the two major continents in the World of Content: “The Archipelago of Internet Marketing” “The Land of TechComms (and a bit of Training)” Today there’s a gap between them, but the two continents are starting to...

Ann Rockley and Rahel Bailie Congility 2011 Podcasts

by mAdmin | Apr 8, 2011 | announcement, DITA, Marcomm, Omnichannel & silos, Techcomm

As promised – here are the two Featured Speaker podcasts for Congility 2011 where I interview two major players in the content industry. Both are delivering workshops and featured presentations at Congility 2011. Ann Rockley Ann Rockley, President of The Rockley...
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