Why us?

If you have complex product content, diverse audience relationships, and want to improve your customers’ experience, Urbina Consulting has a unique blend of tools and skills to address these challenges in regulated industries and high tech enterprises.

Urbina Consulting works with forward-thinking organisations who want to ensure their content consistently delights and engages customers no matter the device, channel or format.

With our background in complex environments, we help organisations map omnichannel customer journeys and then, in turn, map those journeys to strategic goals and refined content requirements. These are used to build content strategies, templates and models that support adaptive, personalisation-ready delivery. This allows us to help large enterprises achieve maximum commercial ROI and customer delight from the minimum number of content assets.

Noz Urbina, founder of Urbina Consulting

Noz Urbina is a globally recognised leader in the field of content strategy and customer experience consultancy. He’s well known as a pioneer in customer journey mapping and adaptive content modelling for delivering personalised, contextually relevant content experiences in an omnichannel environment. He is also co-author of the book “Content Strategy: Connecting the dots between business, brand, and benefits” and lecturer in the Masters Programme in content strategy at the University of Applied Sciences, Graz.

In 2013 he founded his own consultancy Urbina Consulting and in 2018, co-founded the omnichannel events organisation OmnichannelX.

Noz has recommended solutions that have avoided headcount increases, designed interfaces and processes that have saved organisations hundreds of thousands per year, and delivered dozens of budget-winning internal presentations. He is comfortable working with the world’s largest organisations and most complex content challenges, to which he has repeatedly proven to be an effective contributor.

He has assisted dozens of multinational organisations with developing or improving their content strategies, managing tool selections, pilot projects, delivering training and guiding implementations. Clients have been in the manufacturing, mechanical engineering, medical devices, semiconductors, and enterprise software industries, among others.

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