Mapping Analytics to Business Metrics
Win the support you need
Urbina Consulting have been building successful, custom, and evidence-backed business cases for over 2 decades. This session will help you wake up management and get the message heard around your organisation:
- content helps drive the business
- content is inseparable from customer, product, and user experience, and
- content needs proper investment.
Climbing the management mountain
Climbing the management mountain is hard, but we’ve managed it many times. Urbina Consulting can work closely in partnership with you and your stakeholders to deliver a concrete, actionable roadmap that aligns with the brand’s key objectives and budget constraints.
The secret is no secret: you’ve got to tune the message to the audience, and properly map the value of the solution to the goals that they care about. Urbina Consulting has developed a repeatable methodology for “storming the castle” and getting initiative funding.