Omnichannel resources
PODCASTS
AI, Ontologies, and Componentized Content
49mins
Yanko Ivanov, Enterprise Solution Architect at Enterprise Knowledge.
He and Noz Urbina define and then differentiate between the often and easily confused areas of domain models, content models, ontologies, and knowledge graphs. By zooming out and covering all these terms together, they illuminate how each contributes to different business scenarios by addressing different aspects of structured content and data.
The State of the Content Strategy
She and Noz Urbina discuss the evolution of content strategy into specialized fields, the importance of recognizing the value of content as a business asset, and the role of asking the right questions upfront to prevent pitfalls in content initiatives. They also touched on the impact of AI and the significance of meeting user experience needs for the success of a business.
IKEA, and their human-centric approach to the metaverse – part 1
Timi Stoop-Alcala, the Principal Content Strategist at IKEA.
She and Noz Urbina discuss the evolution of content strategy into specialized fields, the importance of recognizing the value of content as a business asset, and the role of asking the right questions upfront to prevent pitfalls in content initiatives. They also touched on the impact of AI and the significance of meeting user experience needs for the success of a business.
PHARMA WEBINARS
Succeeding with Modern Intelligent Content Services (and AI)
Succeeding with Modern Intelligent Content Services (and AI)
Intelligent Content Services are here to supersede traditional document management and monolithic ECM systems. They are different from the buzzy AI services, and have for years been becoming ever more crucial to building scalable business applications that facilitate be...
DAM and AI: What You Can Leverage Right Now
DAM and AI: What You Can Leverage Right Now
With all the talk about ChatGPT, Bard, chatbots and artificial intelligence in general, you may, as a DAM practitioner, be wondering what your focus should be. AI is all the range, and brands are looking to understand the business opportunity – where and how to apply ...
PAST WEBINARS
Omnichannel In Pharma: Scaling Up Your ContentOps
Omnichannel In Pharma: Scaling Up Your ContentOps
In this session, we’ll examine where and how pharmaceutical companies are adopting omnichannel solutions, including modular (aka LEGO-like) content and data integration. We’ll explore the future of omnichannel for the industry and share a vision of what a remarkable...
Breakout session: How to track (and evolve with) content experience trends
Breakout session: How to track (and evolve with) content experience trends
Will AI replace writers? Where does content strategy belong in the metaverse? Are our jobs at risk? What industry trends do we need to pay attention to in order to stay relevant in the years ahead? Join Noz Urbina as he walks through key trends that inform how content s...
Free Masterclass: Omnichannel in Pharma – from getting started to the cutting edge
Free Masterclass: Omnichannel in Pharma – from getting started to the cutting edge
In this masterclass, you'll discover how your organization should get started with omnichannel — from engaging your colleagues to evaluating whether your tech stack will be fit-for-purpose.
Panel at the Tridion Success Summit UK
Panel at the Tridion Success Summit UK
This panel will explore the connection between content maturity and personalization. We will discuss the challenges of delivering personalized content and how content development can help bridge the gap. Topic
Panel: Embedding omnichannel practices in the enterprise
Panel: Embedding omnichannel practices in the enterprise
Google tells us that interest in the topic of omnichannel has increased more than 1000% in 10 years. For a good reason: omnichannel means putting the audience at the centre of content strategy and design to improve their overall journey.