In this session, we’ll go through various examples of pharma projects to tell an integrated story of the key challenges and solutions available to big pharma brands.
In this session, we’ll examine where and how pharmaceutical companies are adopting omnichannel solutions, including modular (aka LEGO-like) content and data integration. We’ll explore the future of omnichannel for the industry and share a vision of what a remarkable omnichannel solution looks like. This session will draw upon case studies from Eli Lilly, Sanofi, Roche, 3M Life Sciences and more to outline proven strategies and tactics to help teams across the organization move towards omnichannel.
This is part 2 of the Session Series: Designing content for Headless, Omnichannel, and Personalisation Picking up from our session “Demystifying content models“, our high-powered panel of industry experts is back to share their insights on how to apply content models effectively in the current digital landscape. This webinar will delve into the core areas […]
Explore our detailed case study on a life sciences company's transition from a multi-channel to an omnichannel approach. Gain insights on organizational alignment challenges, data strategy, change management, and communication aspects of omnichannel success. Learn practical dos and don’ts applicable across sectors.
Intelligent Content Services are here to supersede traditional document management and monolithic ECM systems. They are different from the buzzy AI services, and have for years been becoming ever more crucial to building scalable business applications that facilitate better information access, sharing, and collaboration using a range of leading-edge concepts like componentized content, semantic AI, headless content systems, and omnichannel distribution.
This is part 1 of the Session Series: Designing content for Headless, Omnichannel, and Personalisation An on-demand panel discussion with Noz Urbina, Meghan Casey, Jeff Eaton, Carrie Hane, and Cruce Saunders. Content models are crucial to the digital landscape, yet they often remain a mystifying concept. This webinar will clear the haze, providing a clear understanding of content models, their […]
Will AI replace writers? Where does content strategy belong in the metaverse? Are our jobs at risk? What industry trends do we need to pay attention to in order to stay relevant in the years ahead?
Join Noz Urbina as he walks through key trends that inform how content strategy will need to adapt in the next 10 years. The endless revolutions in content aren’t slowing down. We all need to be futurists!
This panel will explore the connection between content maturity and personalization. We will discuss the challenges of delivering personalized content and how content development can help bridge the gap. Topic Focus: Considering the audience and objectives for this panel, we’ll follow the larger Summit theme that is developing around personalization. The link between content maturity […]
Pharmaceutical and Life Sciences companies have caught the omnichannel bug. Around the world they are quickly forming teams and investing millions. Often, these initiatives are led by highly competent staff who have years of pharma experience but who are suddenly being asked to develop and execute on content strategies and platforms vastly more complex than anything the company has done before; all while maintaining quality, compliance, and staff morale.
One of today’s most daunting content delivery challenges is maximizing the relevance of every piece of content, for personas, individuals, specific contexts, on a diverse array of target devices and channels. This session will teach a proven methodology to analyze, enrich and structure your content to help authors create omnichannel and automation-ready content.
Presented by Host: Dipo Ajose-Coke of Componize Interviewee: Noz Urbina If we are to deliver the best experience for our customers, we need to rethink how we approach the review process and consider new technologies that allow us to move faster and more efficiently. In this summary of the discussion between Noz Urbina of Urbina Consulting […]
At OmnichannelX, we bring together the best and the brightest in the field so they can share their success stories, tell their tales of early failures, and explain the techniques they’ve used to make their omnichannel content orchestration and personalisation initiatives work. These are people who have a deep understanding of the “trees” as well as the benefits of the “forest”.