Content personalisation: The Adaptive Content Article Series

Adaptive content is a content strategy technique designed to support meaningful, personalised, interactions and content across all channels. With 94 percent of businesses saying personalization is key to success, and 48 percent of shoppers saying they’d like to use a...

“What is structure, anyway?” new Content Matters podcast interview

Here’s the recording an episode of the Content Matters Podcast hosted by the amicable and highly professional Iain Griffin from Four-Is.com (pronounced “four eyez”). We originally discussed covering some topics of my presentation at ICC14, “The Biological Imperative...

Information Beats Persuasion: CS Forum 2011 Afterthoughts

I spoke at CS Forum earlier this month on Content Strategy.My presentation title (suck as it did) was “B2B Content Strategy: How to create company- and customer-focused content”. Terrible. But still, people seemed to see through that and show...