Mapping analytics to business metrics workshop
Measure what matters
Keep executives and leadership interested and invested in your content projects by demonstrating progress toward business goals.
Urbina consultants will show you how to link your data and analytics activities to your business metrics to show data-informed achievements and contributions to organisational value.
Making mapping analytics to business metrics work for you
We run a collaborative session where your team maps existing analytics practices, exposes weak spots, and redesigns measurement flows that connect user behaviour to business outcomes.
You’ll leave with reusable frameworks, templates, and recommendations for communicating to leadership the value of content-related projects.
Mapping analytics to business metrics workshop at a glance
Below are the details about the workshop.
- Understand and avoid common measurement mistakes made by content and experience teams
- Map analytics to meaningful business metrics and user journeys
- Design a framework linking metrics, journeys, and actions
- Equip your team to present measurement insights in business-friendly ways
- Content, digital, and experience teams focused on measurement
- Analytics leads seeking to improve measurement relevance
- Stakeholders responsible for demonstrating ROI of content and experience investments
- 4–8 hours (custom agendas are available)
- Session slides
- Template workbook for mapping analytics to business metrics
- Executive summary with recommended next steps
Testimonials
“It’s a keeper! The relationship between strategy and KPIs. This is so key to having the right conversation with biz leaders about content. Sometimes its not super clear how everything comes together. And it can be challenging to explain how your content work fits in.”
“Noz is a sensational workshop host and knows his subject very well. I liked the pace of the workshop, and he was very friendly and kind to respond to the live questions too, in the chat.”