Demand is high for content management and delivery that’s timely and personally relevant in multichannel, cross-channel, and omnichannel contexts. Adaptive content underpins them all. Having …
Read More »I just had the pleasure of delivering “The 5 Ws of Adaptive Content” a webinar with the AMA (American Marketing Association) sponsored by OpenText Hightail. …
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Here we look into Structured Content v Intelligent Content v Adaptive Content and the ripple effect through the world of content creation, management and analytics …
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Adaptive content is a content strategy technique designed to support meaningful, personalised, interactions and content across all channels. With 94 percent of businesses saying personalization …
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Here’s the recording an episode of the Content Matters Podcast hosted by the amicable and highly professional Iain Griffin from Four-Is.com (pronounced “four eyez”). We …
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I have been so busy in the last few months launching this UrbinaConsulting.com and the re-launch of Congility.com that I have not blogged in ages, …
Read More »I spoke at CS Forum earlier this month on Content Strategy.My presentation title (suck as it did) was “B2B Content Strategy: How to create company- …
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I’ve harped about Marketing vs. Technical Communication Content Strategy in this wacky World of Content for a while now. The thesis in short is that …
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My biggest, and possibly most controversial, post to-date continues with responding to and extending the question – is TechComms mired in the past? Yes. But …
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Part 4 of my post comparing Marketing Content Strategy vs. Technical Communication Content Strategy. A love letter to the community and a petition that yes, …
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