Noz Urbina

Founder and Content Strategist,

Urbina Consulting, Valencia

Noz Urbina is a globally recognised leader in the field of content strategy and customer experience consultancy. He’s well known as a pioneer in customer journey mapping and adaptive content modelling for delivering personalised, contextually relevant content experiences in an omnichannel environment. He is also co-author of the book “Content Strategy: Connecting the dots between business, brand, and benefits” and lecturer in the Masters Programme in content strategy at the University of Applied Sciences, Graz.

In 2013 he founded his own consultancy Urbina Consulting and in 2018, co-founded the omnichannel events organisation OmnichannelX.

Noz has recommended solutions that have avoided headcount increases, designed interfaces and processes that have saved organisations hundreds of thousands per year, and delivered dozens of budget-winning internal presentations. He is comfortable working with the world’s largest organisations and most complex content challenges, to which he has repeatedly proven to be an effective contributor.

He has assisted dozens of multinational organisations with developing or improving their content strategies, managing tool selections, pilot projects, delivering training and guiding implementations. Clients have been in the manufacturing, mechanical engineering, medical devices, semiconductors, and enterprise software industries, among others.


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