Adaptive content is a content strategy technique designed to support meaningful, personalised, interactions and content across all channels. With 94 percent of businesses saying personalization …
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I have been so busy in the last few months launching this UrbinaConsulting.com and the re-launch of Congility.com that I have not blogged in ages, …
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A rose by any other name would smell as sweet…? A couple of weeks ago we ran a crowdsourcing brainstorm initiative (which I like to …
Read More »Continuing on from my previous post, another round of events I’ll be at before the end of the year! November’s going to be non-stop with: …
Read More »I am delivering at least 11 but up to 15 sessions of the keynote, presentation, workshop and webinar varieties in the 11 weeks between late …
Read More »Lessons and big-a** failures In my last post I walked through the challenge of curating content (digital music) on a tight schedule. I responded by developing a …
Read More »This one is a bit of thought-provoking fun; an applied content science experiment. The question: can you apply primarily digital content concepts in day-to-day physical …
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I am delighted to finally announce the publishing of my book – with my co-author Rahel Anne Bailie: Content Strategy: Connecting the dots between business, …
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It is ironic, as we’re all professional communicators of types, that we suffer so at the hands of our own labelling and terminology. We are …
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I recently led three conference sessions in one week. They were for two communities trying to move off two different types of “pages”. I did …
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