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Urbina Consulting Materials

About Urbina Consulting (First person)

Urbina Consulting is a content strategy consultancy that supports adaptive, multi- and omnichannel content initiatives. We work in close partnership with organisations that want to scale their content processes, speak with one voice, and build personal relationships with their audience, regardless of how they choose to connect. Thousands of professionals around the world use our pioneering methodologies for content ideation, design, and management that are human-centred and automation-ready.

Our European and North American team draws on decades of experience to help large enterprises build their business case, bridge silos, and usher in the changes that enable excellent digital experiences along every user journey. Clients include Microsoft, Johnson & Johnson Pharmaceuticals, Sanofi Vaccines, Mastercard, Barclays Bank, Abbott Laboratories, and many more.

About Urbina Consulting (Third person)

Urbina Consulting is a content strategy consultancy that supports adaptive, multi- and omnichannel content initiatives. They work in close partnership with organisations around the world who want to scale their content processes, speak with one voice, and build personal relationships with their audience, regardless of how they choose to connect. Thousands of professionals around the world use their pioneering methodologies for content ideation, design, and management that are human-centred and automation-ready.

Urbina Consulting’s European and North American team draws on decades of experience to help large enterprises build their business case, bridge silos, and usher in the changes that enable excellent digital experiences along every user journey. Past clients include Microsoft, Johnson & Johnson, Sanofi Vaccines, National Geographic Society, IKEA, Mastercard, Barclays Bank, Roche Pharmaceuticals, and many more.

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Noz Urbina Speaker Materials

Noz’s personal “By-line”

Noz Urbina’s mission is to help organisations have the kind of relationships with people that people have with each other.

Bio, 50 words

Noz Urbina is a globally recognised digital strategist. He is a pioneer in journey mapping and adaptive content design for personalised content for omnichannel experiences. He founded both Urbina Consulting and the omnichannel learning hub OmnichannelX, and wrote the book “Content Strategy: Connecting the dots between business, brand, and benefits“.

Bio, less than 150 words/1000 characters

Noz Urbina is a globally recognised leader in the field of content strategy and customer experience. He’s known as a pioneer in audience journey mapping and adaptive content modelling for delivering personalised, omnichannel experiences. Noz is co-founder and Program Director of the OmnichannelX.digital podcast and knowledge hub. He is also co-author of the book “Content Strategy: Connecting the dots between business, brand, and benefits”, and lecturer in the Masters Programme in content strategy at the University of Applied Sciences, Graz.

In 2013 he founded Urbina Consulting, whose international team works with the world’s largest organisations and most complex content challenges. Together they assist brands developing or improving their content strategies, doing user research, managing tool selections, delivering training, and guiding implementations. Clients include Johnson & Johnson Pharmaceuticals, Microsoft, Sanofi Vaccines, Mastercard, Barclays Bank, Roche, and many more.

Bio, more than 150 words

Noz Urbina is a globally recognised leader in the field of content strategy and customer experience. He’s well known as a pioneer in customer journey mapping and adaptive content modelling for delivering personalised, contextually relevant content experiences in an omnichannel environment. Noz is co-founder and Programme Director of OmnichannelX. He is also co-author of the book “Content Strategy: Connecting the dots between business, brand, and benefits” and PhD tutor at the Masters Programme in content strategy at the University of Applied Sciences, Graz.

Noz’s company, Urbina Consulting, works with the world’s largest organisations and most complex content challenges. He has assisted dozens of multinational organisations with developing or improving their content and design strategies, managing tool selections, delivering training, and guiding implementations. Past clients include Microsoft, Johnson & Johnson, Sanofi Vaccines, National Geographic Society, IKEA, Mastercard, Barclays Bank, Roche Pharmaceuticals, and many more.

NOTE: When linking Noz’s bio please link to the urbinaconsulting.com home page: http://www.urbinaconsulting.com

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A short list of conferences where Noz Urbina has spoken

  • Utterly Content 2024
  • Tridion Summit 2023, London
  • Lavacon 2021, 22
  • Utterly Content 2020, 21, 22
  • Featured or Keynote speaker at Content Marketing & Webredactie (Utrecht), Congility, X-Pubs, DocTrain, ContentTECH 2019, Confab
  • OmnichannelX, 2019,20,21,22
  • ContentTECH 2019
  • Aprimo Sync 2019 Barcelona
  • Intelligent Content Conference 2010,13,14,15,16,17,18
  • Insight Marketing Lancaster 2018
  • Confab 2014,15,16,21 (some others)
  • POMP Forum 2016
  • SEMANTiCS Conference 2018
  • Localisation World (several)
  • CS Forum London

“Love Noz's passion and curiosity! It’s great to be able to be with fellow content strategists and collectively talk about this and its impact on content. It supercharged us!”

Timi Stoop-Alcala, Principal Content Strategist

IKEA

“I enjoyed the challenge to think outside the box and be honest about where our audience have pain points throughout their journeys while interacting with us."

Vinish Garg, Consultant

 

“I found my session with Noz educational, stimulating, and relevant to my work. It was a perfect match for fulfilling our needs for improving our current content model and will be great for developing a shared understanding of how we use it in our organisation.”

Søren Weimann, Lead content strategist

Napatech

Need a speaker or moderator?

Noz Urbina delivers keynotes, workshops, presentations and training around the world. If you would like to book Noz for your event or partner with us to organise an event in your region: