Content Strategy Book Launched [NF0]

I am delighted to finally announce the publishing of my book – with my co-author Rahel Anne Bailie: Content Strategy: Connecting the dots between business, brand and benefits.It has been two intense years of working a more than full time job and authoring in every...

Why Can’t Content Professionals Communicate? [NF0]

It is ironic, as we’re all professional communicators of types, that we suffer so at the hands of our own labelling and terminology. We are all responsible for creating, curating and disseminating content to support an overall strategy, yet we hold onto vertical,...

Musings On Choosing a CMS: Feature Overload [NF0]

I’m working with a major client choosing a CMS. In this particular choice, it’s a multi-year, multi-million dollar choice. If all goes well, it will eventually be a system that touches from at least 1000, to many thousandsof staff. Their demanding business context has...

CS Forum Cont – Mobile Content Busts Industry Silos

For me CS Forum 2011, and my reflections on it made the penny drop for the “Why now?” question. We’ve been harping on about the importance of product information and separating content from format for years. Why is everyone listening all of a sudden? Methinks it’s...

Information Beats Persuasion: CS Forum 2011 Afterthoughts

I spoke at CS Forum earlier this month on Content Strategy.My presentation title (suck as it did) was “B2B Content Strategy: How to create company- and customer-focused content”. Terrible. But still, people seemed to see through that and show...

When Content Strategies Collide Pt 6: Conclusion, Unification

I’ve harped about Marketing vs. Technical Communication Content Strategy in this wacky World of Content for a while now. The thesis in short is that we can and must integrate content strategy across these divisions for the sake of competitiveness and customer...