I just had the pleasure of delivering “The 5 Ws of Adaptive Content” a webinar with the AMA (American Marketing Association) sponsored by OpenText Hightail. …
Read More »Adaptive Content on Jeff Eaton’s Insert Content Here Podcast
Here we look into Structured Content v Intelligent Content v Adaptive Content and the ripple effect through the world of content creation, management and analytics …
Read More »What happens when Search Engines become Intelligent? – Intelligent Content ’15
We’re hot on the tails of the Intelligent Content 2015 Conference and in anticipation of upcoming related workshops. So when the question of “Intelligent Search …
Read More »Content personalisation: The Adaptive Content Article Series
Adaptive content is a content strategy technique designed to support meaningful, personalised, interactions and content across all channels. With 94 percent of businesses saying personalization …
Read More »“What is structure, anyway?” new Content Matters podcast interview
Here’s the recording an episode of the Content Matters Podcast hosted by the amicable and highly professional Iain Griffin from Four-Is.com (pronounced “four eyez”). We …
Read More »How a Content Strategy Workshop came to me in a dream
This is probably my weirdest blog post ever. That’s including the one where I DJ’d a house party using applied content strategy. I know I …
Read More »Congility 2014 – Theme, Call for speakers and more
I have been so busy in the last few months launching this UrbinaConsulting.com and the re-launch of Congility.com that I have not blogged in ages, …
Read More »Crowdstorm naming – and the winner is…!
A rose by any other name would smell as sweet…? A couple of weeks ago we ran a crowdsourcing brainstorm initiative (which I like to …
Read More »Part 2: Applied Content Strategy: How DJing a House Party Taught Me How My Brain Works [NF0]
Lessons and big-a** failures In my last post I walked through the challenge of curating content (digital music) on a tight schedule. I responded by developing a …
Read More »Part 1: Applied Content Strategy: How I DJed a House Party [NF0]
This one is a bit of thought-provoking fun; an applied content science experiment. The question: can you apply primarily digital content concepts in day-to-day physical …
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