In this session, we’ll examine where and how pharmaceutical companies are adopting omnichannel solutions, including modular (aka LEGO-like) content and data integration. We’ll explore the future of omnichannel for the industry and share a vision of what a remarkable omnichannel solution looks like. This session will draw upon case studies from Eli Lilly, Sanofi, Roche, 3M Life Sciences and more to outline proven strategies and tactics to help teams across the organization move towards omnichannel.

This panel will explore the connection between content maturity and personalization. We will discuss the challenges of delivering personalized content and how content development can help bridge the gap. Topic Focus: Considering the audience and objectives for this panel, we’ll follow the larger Summit theme that is developing around personalization. The link between content maturity […]

Google tells us that interest in the topic of omnichannel has increased more than 1000% in 10 years. For a good reason: omnichannel means putting the audience at the centre of content strategy and design to improve their overall journey.

Pharmaceutical and Life Sciences companies have caught the omnichannel bug. Around the world they are quickly forming teams and investing millions. Often, these initiatives are led by highly competent staff who have years of pharma experience but who are suddenly being asked to develop and execute on content strategies and platforms vastly more complex than anything the company has done before; all while maintaining quality, compliance, and staff morale.

Leading experts bring their varied backgrounds together to discuss one of the industry’s most important and least understood disciplines: content modelling. Modelling is a design process for content that can return transformative benefits.

There are many journey maps in the world, most of them are nearly useless. This session shares the highlight of our proven methodology for building journey maps that actually bring about change for the better.

Following the global explosion in the expectations around content has come a burst of new software tools. Content teams are inundated with overlapping options across the content lifecycle. Getting the wrong platform can set a team back years and sometimes millions of dollars.

One of today’s most daunting content delivery challenges is maximizing the relevance of every piece of content, for personas, individuals, specific contexts, on a diverse array of target devices and channels. This session will teach a proven methodology to analyze, enrich and structure your content to help authors create omnichannel and automation-ready content.

The hype and confusion around Web 3.0 is huge. What really is it? And more importantly – who cares? As a career futurist with an excellent successful prediction rate, Noz Urbina is excited and ready to de-hype Web 3.0 for the non-technical audience.

At OmnichannelX, we bring together the best and the brightest in the field so they can share their success stories, tell their tales of early failures, and explain the techniques they’ve used to make their omnichannel content orchestration and personalisation initiatives work. These are people who have a deep understanding of the “trees” as well as the benefits of the “forest”.

Presentation: Automation and creative aren’t enemies: Structuring content for scalability and personalization. As digital technology insinuates itself ever deeper into all aspects of our lives, we often come up against a cliché: Creativity and the rules-based world of automation-ready content are at odds.

Workshop: Mapping Content Measurements to Business Metrics for More Strategic Insights. This workshop looks at the common mistakes that content teams make when developing their content measurement strategy and how to fix them.

One of today’s most daunting challenges is creating content for personalised delivery, on a diverse array of target devices and channels. This session will teach a proven methodology to analyze, enrich, and structure content that is omnichannel, personalization, and automation-ready.

One of today’s most daunting challenges is creating content for personalised delivery, on a diverse array of target devices and channels. This session will teach a proven methodology to analyze, enrich, and structure content that is omnichannel, personalization, and automation-ready.

This practical session will show you why you want and need to have adaptive content structures to optimise user experience today. Its hands-on introductory exercises will help you model your own content in a future-proof way.

As digital technology insinuates itself ever deeper into all aspects of our lives, we often come up against a cliché: creativity and the rules-based world of automation-ready content are at odds.