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Latest Past Events

Panel discussion part 3: Maintaining and evolving your content models

In this session, we will guide you through the nuanced processes of managing, maintaining, and updating your content in a changing environment.

We will tackle the challenges of aligning conflicting team requirements, integrating various systems using a shared content model, and consistently delivering the much sought-after “next best action” where the right content is served up to either the person or system who needs it. 

Pharma Session: Transform traditional content into intelligent modular content


Dive into Eli Lilly's transformation journey from traditional content to intelligent modular content, enabling personalized omnichannel customer experiences. Understand the value of machine-friendly features, the impact of omnichannel orchestration on content design, and learn about the modernization of product claims content in this insightful session.