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In this session, we will guide you through the nuanced processes of managing, maintaining, and updating your content in a changing environment.

We will tackle the challenges of aligning conflicting team requirements, integrating various systems using a shared content model, and consistently delivering the much sought-after “next best action” where the right content is served up to either the person or system who needs it. 

Dive into Eli Lilly's transformation journey from traditional content to intelligent modular content, enabling personalized omnichannel customer experiences. Understand the value of machine-friendly features, the impact of omnichannel orchestration on content design, and learn about the modernization of product claims content in this insightful session.