Aspiring to Intelligent Content means writing content that is both human and machine-readable. That means that we can read it, and machines can automatically push it to multiple channels, but what about the creating words in the first place? Over the centuries, we’ve mastered the art of making content human-readable, but very few of us know how to write machine-readable content — content that will be processed by technology that will deliver the right content, to the right audiences, when and where they need it. This will involve looking at both content rewriting and content modelling.
This workshop is for you if:
You will learn to:
Note: Laptops recommended. This session will include hands-on exercises.