Workshop: Writing For Multiple Channels

Aspiring to Intelligent Content means writing content that is both human and machine-readable. That means that we can read it, and machines can automatically push it to multiple channels, but what about the creating words in the first place? Over the centuries, we’ve mastered the art of making content human-readable, but very few of us know how to write machine-readable content — content that will be processed by technology that will deliver the right content, to the right audiences, when and where they need it. This will involve looking at both content rewriting and content modelling.

This workshop is for you if:

• you currently use a copy/paste distribution technique for content creation and are trying to be smarter and more efficient with your content
• you want to learn how to create adaptive content ready for personalisation across channels
• you want to learn how to make your content structured and built to be repurposed
• you want to expand your writing skills beyond traditional narrative writing techniques

You will learn to:

• model reusable content objects
• create content ready for automatic transformation and repurposing
• understand how structured content differs from traditional narrative writing techniques
• define intelligent content for your organization

Note: Laptops recommended. This session will include hands-on exercises.