Workshop: Modelling Adaptive Content for Multiple Channels – Lavacon ’16

Your users need you to come to this workshop, even if they don’t know it. Multichannel, or COPE (create once, publish everywhere), content is a bit of a holy grail these days. Our trade is discussing content being freed from the browser, available for reuse, and accessible in apps, kiosks, responsive mobile deliverables, eBooks, and syndication services to our partners—even in wearable technologies. All this for the benefit of users, and, of course, the organizations that serve them. Adaptive content is content that is nimble enough to realize all these ambitions. But making our content adaptive means addressing a topic that sends many running for the fire exit or nearest window: semantic modeling of structured content. This workshop will connect the dots between adaptive content, responsive design, multichannel delivery, and user experiences to show you why you want and even need to have semantic content structures. It will then go through the non-terrifying intro to getting started with modeling your own content in a future-proof way.

People who attend this workshop will walk away with:
• The knowledge that their content is already more structured than they realize
• A solid sense of what semantic structured content actually is and its relationship to adaptive content, multichannel, and UX
• A grounding in the key concepts required to approach semantic content modeling Attendees will also leave with these tools:
• Modeling spreadsheet
• Content sample files

Note: Laptops recommended. This session will include hands-on exercises.