This workshop will help attendees deliver more relevant content, regardless of device or channel. As users are bombarded with words, videos, images, and messages on every screen and device, they go to greater lengths to avoid “noise” on the line. They want only the most relevant content. Therefore, only the most personalised, even context-specific content will get through. However, organisations need to meet these user demands on an ever-diversifying array of target devices and channels. This workshop features hands-on introductory exercises and templates that will help you model your own content in a scalable, future-proof way.
Specifically, this workshop will teach:
• A proven methodology to analyse, enrich and structure your content
• Specific ways to help authors create personalisation and automation-ready content
• How modelling semantic content improves SEO and discovery, as well as reuse across deliverables and channels
• How to build the kind of models that can manage optimised omnichannel delivery and excellent user experiences. Laptops with Microsoft Excel and Word (or compatible applications) are highly recommended.