A customer experience map is a vital tool for building future-proof content strategies and content models that are customer-centric, not brand- or channel-centric. Customer experience mapping enhances our understanding of users’ potential experiences and brand interactions across multiple touchpoints and channels.
Workshop: Customer Experience Mapping
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Master omnichannel
OmnichannelX is brought to you by Urbina Consulting. Check out the Omnichannel Podcast, on-demand sessions, case studies, articles, and more.
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Insights
Industry insights from founder Noz Urbina and our closest industry peers.