Workshop: Content Modeling for the Win!


[diec_event_page show_timezone=”on” google_link=”off” show_venue=”off” venue_phone=”off” venue_weburl=”off” show_name=”off” organizer_phone=”off” organizer_email=”off” organizer_weburl=”off” show_price=”off” show_category=”off” googlemap=”off” show_icon_label=”icon” website_link=”custom_text” custom_website_link_text=”View event page” module_class=”details-events” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][/diec_event_page][diec_event_page _builder_version=”4.9.7″ _module_preset=”34e8903d-83b9-4f80-8895-c76d233ead42″ calendar_link_font=”Inter medium||||||||” calendar_link_font_size=”20px” global_colors_info=”{}” add_to_calendar_button_bg_color__hover_enabled=”on|desktop” add_to_calendar_button_border_radius__hover_enabled=”on|desktop” add_to_calendar_button_border_radius__hover=”40px”][/diec_event_page]


[diec_event_page show_date=”off” show_time=”off” google_link=”off” show_venue=”off” venue_phone=”off” venue_weburl=”off” show_price=”off” show_category=”off” show_weburl=”off” googlemap=”off” _builder_version=”4.9.7″ _module_preset=”default” global_colors_info=”{}”][/diec_event_page]

Master omnichannel

OmnichannelX is brought to you by Urbina Consulting. Check out the Omnichannel Podcast, on-demand sessions, case studies, articles, and more.


Content Modeling for the Win!

One of today’s most daunting content delivery challenges is maximizing the relevance of every piece of content, for personas, individuals, specific contexts, on a diverse array of target devices and channels. This session will teach a proven methodology to analyze, enrich and structure your content to help authors create omnichannel and automation-ready content. Content modeling is the backbone of an omnichannel content strategy. This session will show you how it’s done, and connect the dots between personalization, semantic content, content reuse, responsive design, omnichannel and multichannel delivery and user experience.

This practical session will show you why you want and need to have adaptive content structures to optimize user experience today. Its hands-on introductory exercises will help you model your own content in a future-proof way.

In this session, attendees will learn:

  • An immediately applicable understanding of structured, semantic content that will make you a better manager, writer, content strategist, or UX designer
  • The concrete business benefits of adaptive content and omnichannel content
  • A visual and conceptual language with which to align user experience designers and content creators


Industry insights from founder Noz Urbina and our closest industry peers.