Pre-conference online workshop: Adaptive content modelling for omnichannel delivery.
This session is one unit from a Master’s Degree programme on Content Design and Modelling from the Austrian Unversity of Applied Sciences. It addresses one of today’s most daunting content delivery challenges: maximising the relevance of every piece of content – for personas, individuals, regions, cultures, even specific contexts – on a diverse array of target devices and channels. This session will teach a proven methodology to analyse, enrich and structure your content to help authors create omnichannel and automation-ready content.
Content modelling is the backbone of an omnichannel, localisation-ready, content strategy. This session will show you how it’s done, and connect the dots between personalisation, semantic content, content reuse, responsive design, omnichannel and multichannel delivery and user experience. Companies of all sizes are looking for content that can be personalised and then delivered to the browser, available for reuse, and accessible in apps, kiosks, responsive mobile deliverables, eBooks and more. All this should improve the experience of users, and of course, benefit the organisations that serve them. Adaptive content unifies all these concepts and makes such a paradigm possible.
This practical session will show you why you want and need to have adaptive content structures to optimise user experience today. Its hands-on introductory exercises will help you model your own content in a future-proof way.