Presentation: Using Adaptive Content to Create Topical and Evergreen Deliverables from the Same Source

Details

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Host

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Overview

After a strong reception from the audience at the Content Marketing Institute’s international Intelligent Content Conference (4.8 stars) in Las Vegas, Noz Urbina presents on one of his most in-demand topics. A core challenge of content marketing is being able to create topical content and evergreen content, at a high level of quality, and at scale. Using examples from enterprise clients, we’ll see how adaptive, intelligent content can bridge the divide between content that’s about the latest hot topics and content that’s useful and interesting to our audience over the longer term.

  • Learn how organisations have rethought their content to allow assets to nurture leads with up-to-the-minute fresh content, while still making those same assets deliver longer-term ROI
  • Learn to break out of the struggle of justifying creating content that goes through a short commission-publish-forget cycle
  • Get practical tips for getting started today

Insights

Industry insights from founder Noz Urbina and our closest industry peers.

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