Presentation: How to handle multichannel content (marketing)

The 12th Digital Marketing Forum will highlight the latest trends and techniques for developing an effective digital advertising strategy for your business and will show you why, where and how to advertise online.

Multichannel content presents an array of challenges for the modern brand. Customers take for granted they can get relevant content on the channel and device of their choice. This session gives you an overview of multichannel, omnichannel, and some market context of just why multichannel content (and content marketing) is so challenging. It will give some key pointers and field-proven guidance to set teams of any size off in the right direction.