After over 15 years working on multichannel-, personalisation-, and future-friendly content, Noz Urbina has latched firmly onto customer journey maps (CJMs) as the today’s most vital content technique.
A CJM go beyond static personas and help diverse content stakeholders to design content plans and models that deliver the right type and level of content to the right user for their situation. CJMs bring together large amounts of user information and maps it out to support improved content structures, content types, and editorial plans that work across channels and siloed touch-points.