Presentation: Chatbots: How They Can Be Integrated into Your Existing Content Strategy

This rush of enthusiasm and investment around AI and Chatbots leads a lot of organizations to leap in with little attention to how their efforts will scale or integrate with the rest of their content ecosystem. This session looks at some of the challenges and makes some initial recommendations on how chatbots can be integrated into an existing multi or omnichannel content strategy. Specifically, it looks at how and when intelligent content helps.