Panel: Embedding omnichannel practices in the enterprise


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Master omnichannel

OmnichannelX is brought to you by Urbina Consulting. Check out the Omnichannel Podcast, on-demand sessions, case studies, articles, and more.


Panelists: Noz Urbina (Urbina Consulting), Cecil Lee (Eli Lilly), Sana Remekie (Conscia), Cruce Saunders (SimpleA)


Google tells us that interest in the topic of omnichannel has increased more than 1000% in 10 years. For a good reason: omnichannel means putting the audience at the centre of content strategy and design to improve their overall journey. However, this cuts straight across some of a typical organisation’s weakest points: inter-team and cross-departmental collaboration, resourcing, funding, and governance. Most of us love the idea of consistency, shared standards, and user-centric approaches, but actually putting them into practice is not trivial. It requires a balance of content strategy, operations, and technical understanding, as well as an ability to build and manage a change plan.

Our panel has deep expertise in all these areas and is here to discuss your challenges and questions.


Industry insights from founder Noz Urbina and our closest industry peers.