Omnichannel in pharma: Scaling content operations


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Master omnichannel

OmnichannelX is brought to you by Urbina Consulting. Check out the Omnichannel Podcast, on-demand sessions, case studies, articles, and more.


Pharma companies around the world are trying to “go omnichannel”. Various departments, from Medical Affairs and MedInfo to Commercial and Marketing to Regulatory and SciComm are looking at ways to improve efficiencies, outcomes, and audience experience.

In this session, we’ll examine where and how pharmaceutical companies are adopting omnichannel solutions, including modular (aka LEGO-like) content and data integration. We’ll explore the future of omnichannel for the industry and share a vision of what a remarkable omnichannel solution looks like. This session will draw upon case studies from Eli Lilly, Sanofi, Roche, 3M Life Sciences and more to outline proven strategies and tactics to help teams across the organization move towards omnichannel.
Attendees will learn:
  • How pharmaceutical brands can begin their journey toward omnichannel
  • How different areas within pharmaceutical enterprises can benefit from shared methodologies and technologies — even if they involve very different audiences and processes
  • What different pharmaceutical teams like Medical Affairs, Medical Information, Commercial, and Systems/Infrastructure can anticipate from an omnichannel approach

This webinar is brought to you by The Content Wrangler and is sponsored by Urbina Consulting.

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Industry insights from founder Noz Urbina and our closest industry peers.