Workshop: Welcome to the Metaverse: A Hype-free Introduction to Web 3 and AR/VR


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Welcome to the Metaverse:
A Hype-free Introduction to Web 3 and AR/VR.

The hype and confusion around Web 3.0 is huge. What really is it? And more importantly – who cares? As a career futurist with an excellent successful prediction rate, Noz Urbina is excited and ready to de-hype Web 3.0 for the non-technical audience.

Noz will set the stage by giving simple relatable explanations of the core concepts and technologies and discuss some of the changes you’ll need to make to be ready for Web 3.0. And show some current and potential applications of VR/AR Web 3.0 experiences for different industries

In this session you will learn:

  • How to separate the enormous, rampant hype from the real business models and applications that are coming to the mainstream
  • What the first applications of VR will be in storytelling, learning and training, and other omnichannel brand experiences will be
  • How to lay the content strategy foundations for a Web 3.0 / Metaverse-ready.


Industry insights from founder Noz Urbina and our closest industry peers.