With all the talk about ChatGPT, Bard, chatbots and artificial intelligence in general, you may, as a DAM practitioner, be wondering what your focus should be.
AI is all the range, and brands are looking to understand the business opportunity – where and how to apply AI.
This session will delve deep into the DAM+AI functional spectrum, looking, in detail, at the capabilities offered within DAM systems in the areas of auto-tagging, machine learning, generative marketing content and dynamic creative.
Join Theresa Regli, Lisa Grimm, Executive Consultant of ICP and Noz Urbina, Omnichannel Content Lead of Urbina Consulting to examine the ‘friend vs. foe’ aspects of AI. They will be examining where you can make the most of it and where you must measure risk and exercise caution. They will share:
What are the types of AI in use today.
What are the most valuable applications of AI technology.
How AI can be used to build better omnichannel experiences.
How AI can help unify siloed business processes.