Panel: Content modelling


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Panelists: Noz Urbina (Urbina Consulting), Carrie Hane (, Cruce Saunders (SimpleA), Ashleigh Faith (IsA DataThing), Marie Girard. 


Leading experts bring their varied backgrounds together to discuss one of the industry’s most important and least understood disciplines: content modelling. Modelling is a design process for content that can return transformative benefits. By giving content structure and tagging that both humans and machines can understand, modelled content can be delivered out to multiple channels and formats, filtered and personalised, automatically validated, save on translations, and even contribute to sustainability goals. All this while measurably making end users happier and more productive when working with or consuming the end results. Metrics like usability, satisfaction, customer effort, and even empathy can all be improved by modelling content around your audience’s goals.

Few panels in the world gather a set of experts like this. Join us and ask your most beginner or most challenging questions. We’re here to talk.


Industry insights from founder Noz Urbina and our closest industry peers.